How to Protect a Brand During a Business Partnership Split

Starting a business partnership can feel exciting and full of promise. But not all partnerships last forever. When business partners decide to go their separate ways, emotions can run high. At the same time, important legal and financial issues must be handled carefully. One of the most valuable assets at risk during a partnership split is the brand.

Your brand includes your business name, logo, slogan, website, social media presence, and reputation. If these issues are not handled correctly, a dispute over branding can quickly turn into a costly legal battle. Here’s what you need to know about protecting your brand during a business partnership split.

Start With the Partnership Agreement

The first place to look is your partnership agreement or operating agreement. A well-drafted agreement should clearly explain:

• Who owns the business name and logo
  

• Who owns any registered trademarks
  

• What happens to intellectual property if the partnership ends
  

• Whether one partner can buy out the other
  
  

If your agreement clearly assigns ownership of the brand to the business entity itself, that can make things simpler. If ownership is unclear, disputes are much more likely.

If you are forming a partnership, it is always best to address intellectual property ownership from the beginning. If you are already facing a split and your agreement is silent, legal guidance becomes even more important.

Determine Who Legally Owns the Trademark

If your brand name or logo is federally registered, check how the trademark is listed with the United States Patent and Trademark Office (USPTO). Is it registered in:

• The name of the business entity?
  

• One individual partner’s name?
  

• Both partners jointly?
  
  

If the trademark is registered in the company’s name, ownership typically stays with the company. If one partner personally owns the trademark, that partner may have stronger control over the brand.

This detail can significantly affect negotiations during a split.

Avoid Using the Brand Without Clear Authority

During a breakup, one partner may try to continue using the same brand name, website, or social media accounts. But using the brand without clear ownership rights can lead to trademark infringement claims.

If both parties want to continue in the same industry, one solution may be:

• One partner keeps the original brand
  

• The other rebrands completely
  

• A licensing agreement allows limited use
  

Trying to “share” a brand after a split often leads to confusion for customers and legal conflict later.

Protect Customer Goodwill

Your brand is more than just a logo. It represents trust and reputation. When a partnership ends, customers may feel uncertain about what is happening.

Clear communication is key. Consider:

• Announcing changes professionally and calmly
  

• Updating contact information and ownership details
  

• Ensuring online listings reflect the correct business
  
  

Negative public disputes can damage goodwill quickly. Even if tensions are high, protecting the brand’s public image should remain a top priority.

Secure Digital Assets

Many brand disputes today involve digital property. Make sure to secure:

• Website domains
  

• Hosting accounts
  

• Social media logins
  

• Email marketing platforms
  

• Online advertising accounts
  
  

If accounts are in one partner’s personal name, access can become a major issue. Ideally, all digital assets should be owned by the business entity, not an individual.

During a split, change passwords and update access permissions according to the agreed ownership structure.

Consider a Trademark Assignment or Transfer

If one partner is buying out the other and keeping the brand, a formal trademark assignment may be necessary. This is a legal document that transfers ownership of the trademark from one party to another.

Failing to properly document this transfer can create problems later, especially if the business is sold or expands.

An attorney can ensure the assignment is correctly drafted and recorded with the USPTO if needed.

Watch for Non-Compete and Non-Solicitation Issues

Some partnership agreements include non-compete or non-solicitation clauses. These may restrict a former partner from:

• Starting a competing business nearby
  

• Contacting former customers
  

• Hiring former employees
  
  

These clauses must comply with state law to be enforceable. Even if no formal agreement exists, unfair competition laws may still apply.

Protecting your brand means preventing customer confusion and unfair use of your reputation.

Don’t Let Emotions Drive Decisions

Partnership splits can feel personal. But decisions about brand ownership must be handled strategically, not emotionally.

Making sudden changes, deleting shared accounts, or publicly criticizing a former partner can harm both sides. It can also weaken your legal position.

Taking a calm, organized approach protects both your business interests and your professional reputation.

Get Legal Guidance Early

Brand disputes during partnership splits can quickly become complicated. Issues involving trademark ownership, licensing, digital assets, and customer confusion require careful handling.

Getting legal advice early can help you:

• Clarify ownership rights
  

• Negotiate a fair resolution
  

• Avoid costly litigation
  

• Properly transfer intellectual property
  
  

The team at Braslow Legal helps business owners navigate intellectual property issues during partnership changes and disputes. With the right legal strategy, you can protect what you’ve built and move forward with confidence.

Final Thoughts

Your brand is often one of your most valuable business assets. During a partnership split, protecting that brand should be a top priority. Clear agreements, proper trademark registration, secure digital assets, and professional communication all play important roles.

Even when a partnership ends, your business reputation can remain strong. Taking the right legal steps ensures that your brand stays protected — and that your next chapter begins on solid ground.

Can You Trademark a Hashtag? What Business Owners Need to Know

Hashtags are everywhere. You see them on Instagram, TikTok, LinkedIn, and even in TV commercials. Businesses use hashtags to promote products, build brand awareness, and connect with customers. But many business owners ask an important question: Can you trademark a hashtag?

The short answer is yes — but only in certain situations. Let’s break down what that really means and how it could affect your business.

What Is a Trademark?

A trademark is a word, phrase, symbol, or design that identifies your business as the source of goods or services. It helps customers know that a product or service comes from you and not from someone else.

For example, a business name, slogan, or logo can all be trademarks if they meet certain legal requirements. The key purpose of a trademark is to prevent confusion in the marketplace.

What Is a Hashtag?

A hashtag is a word or phrase with the “#” symbol in front of it. On social media, hashtags make content searchable. When someone clicks a hashtag, they can see other posts using that same tag.

For example, a fitness brand might use #StrongLife to promote workouts and products.

But just because you create a hashtag does not mean you automatically own it.

Can a Hashtag Be Trademarked?

Yes, a hashtag can be trademarked — but only if it functions as a brand name or slogan, not just a search tool.

The United States Patent and Trademark Office (USPTO) has made it clear that adding the “#” symbol to a word does not automatically make it unique or protectable. The hashtag must identify your goods or services in a way that tells customers the source of the product.

For example, #BestCoffeeEver would likely not qualify because it is generic and promotional. But a unique phrase tied directly to your brand might qualify if it meets trademark rules.

The “#” symbol itself usually does not add special legal power. The focus is on the wording that follows it.

When Does a Hashtag Qualify for Trademark Protection?

A hashtag may qualify for trademark protection if:

• It is distinctive and not generic
  

• It is directly connected to your goods or services
  

• You are using it in commerce (meaning you are actually selling something under that hashtag)
  

• It acts as a source identifier, not just a social media label
  

For example, if a clothing company consistently uses #UrbanTrailWear on product packaging, website banners, and advertisements, and customers associate that phrase with the company’s products, it may qualify for protection.

But if you only use a hashtag casually in posts, it may not meet the legal standard.

Common Mistakes Business Owners Make

Many business owners assume that creating a hashtag gives them ownership. That is not true. Social media use alone does not create automatic trademark rights.

Another mistake is choosing a hashtag that is too descriptive. If your hashtag simply describes what you sell, it may not be protectable. For example, #FreshBakeryBread is likely too generic.

Some business owners also forget to search existing trademarks before using a hashtag. If another company already owns a similar trademark, you could face a cease and desist letter or even a lawsuit.

What Happens If Someone Else Uses “Your” Hashtag?

If you do not register your hashtag as a trademark, it can be difficult to stop others from using it. Even if you register it, enforcement can be challenging if the hashtag is used in a general way.

Trademark law focuses on whether the use causes “likelihood of confusion.” That means customers might think the other business is connected to you. If there is no confusion, it may not be infringement.

This is why proper registration and legal guidance are important before investing heavily in a branded hashtag campaign.

Should You Trademark Your Hashtag?

Not every hashtag needs trademark protection. If you are using hashtags simply for marketing trends or seasonal campaigns, registration may not be necessary.

However, you should consider trademark protection if:

• The hashtag is central to your brand
  

• You use it on packaging or merchandise
  

• You plan to build long-term recognition around it
  

• It represents a major marketing investment
  

Registering early can help prevent future disputes and strengthen your brand’s value.

How to Get Started

If you are thinking about trademarking a hashtag, the first step is a proper trademark search. This helps determine whether the phrase is already in use or registered.

Next, you must show that the hashtag is being used in commerce in connection with your goods or services. The application process includes submitting examples of how it appears in real-world business use.

Because trademark law can be complex, working with an experienced intellectual property attorney can help you avoid costly mistakes. An attorney can evaluate whether your hashtag is strong enough for protection and guide you through the registration process.

If you have questions about protecting your brand, the team at Braslow Legal can help you understand your options and take the right steps to secure your intellectual property.

Final Thoughts

Yes, you can trademark a hashtag — but only if it truly functions as a brand identifier. The “#” symbol alone does not create protection. The phrase must be distinctive and tied directly to your goods or services.

Before investing time and money into building a campaign around a hashtag, make sure you understand whether it can actually be protected. A smart legal strategy today can prevent serious problems tomorrow.

Your brand is one of your most valuable business assets. Protect it wisely.

How to Protect Your Brand on Social Media Without Legal Headaches

Social media is one of the most powerful tools businesses have today. Platforms like Instagram, TikTok, Facebook, and Twitter allow you to reach millions of potential customers instantly. But along with the opportunities come risks. Using your brand on social media—or seeing others use it—can create legal headaches if you don’t handle trademarks and copyright properly.

Understanding how to protect your brand online is essential for growing businesses. With careful planning, you can maximize the benefits of social media while minimizing risks.

Why Social Media Can Be Risky for Your Brand

Social media makes brands more visible than ever, which is great for marketing—but it also exposes your business to potential misuse. Some common risks include:

• Unauthorized use of your logo or images
  

• Imitation accounts or fake profiles
  

• Copying your content without permission
  

• Using confusingly similar names or hashtags by competitors
  
  

Even small instances of misuse can harm your reputation, confuse customers, and weaken your legal rights. Taking proactive steps to protect your brand online is critical.

Step 1: Register Your Trademarks Before You Go Online

One of the first things a business should do is protect its core brand elements legally. This includes:

• Business name
  

• Logos
  

• Product names
  

• Taglines
  
  

Having a registered trademark gives you the strongest legal standing if someone tries to misuse your brand on social media. Without registration, you may have limited options to enforce your rights against infringers.

Working with an experienced attorney, like those at Braslow Legal, ensures that your trademarks are properly registered and enforceable.

Step 2: Secure Social Media Handles and Domains

Once you have your trademarks, it’s time to claim your brand on social media platforms. Even if you aren’t actively posting, securing handles prevents others from registering confusingly similar names. Consider:

• Instagram, TikTok, Facebook, Twitter, LinkedIn
  

• YouTube channels
  

• Matching domain names
  
  

Consistency across platforms not only strengthens your brand identity but also reduces confusion and potential infringement issues.

Step 3: Monitor for Infringement

Monitoring your brand online is just as important as registering it. Check social media regularly for:

• Accounts using your logo or business name
  

• Similar hashtags or campaign names
  

• Unauthorized reposts of your content
  
  

Setting up Google Alerts, platform notifications, or using monitoring services can help you spot potential problems quickly.

Step 4: Enforce Your Rights Carefully

If you find someone using your brand without permission, take action promptly. Common steps include:

• Sending a polite cease-and-desist message
  

• Filing a platform takedown notice (many platforms have formal procedures)
  

• Consulting a trademark attorney before escalating legal action
  
  

Avoid jumping straight into litigation unless necessary. Often, misuses can be resolved quickly and professionally.

Step 5: Understand Copyright and Content Sharing Rules

Your brand isn’t just your name and logo—your social media content is protected too. Original images, videos, graphics, and captions are automatically copyrighted. To protect your content:

• Include copyright notices when appropriate
  

• Keep records of creation dates
  

• Understand platform-specific content policies
  
  

Also, be careful when using third-party content. Even resharing memes or images without permission can create legal exposure.

Step 6: Educate Your Team

Everyone involved in managing social media should understand brand protection. Employees, contractors, and marketing teams need guidance on:

• Using logos and brand elements correctly
  

• Avoiding infringement when creating or sharing content
  

• Responding to potential misuse professionally
  
  

A clear internal policy helps prevent accidental legal issues.

Step 7: Plan for Growth and New Platforms

Social media trends change rapidly. Platforms that are popular today may be less relevant tomorrow, and new platforms may emerge. Include these considerations in your trademark strategy:

• Extend protections to new platforms as needed
  

• Monitor emerging social media channels
  

• Update policies to address evolving content formats
  
  

Proactive planning ensures your brand remains protected even as your digital presence grows.

Final Thoughts

Social media offers incredible opportunities for business growth, but it also exposes your brand to unique legal risks. Protecting your trademarks, monitoring usage, enforcing your rights, and educating your team are essential steps to prevent legal headaches.

A strong legal strategy doesn’t just stop problems—it allows you to focus on what matters most: building your brand and connecting with customers. Working with professionals like Braslow Legal ensures your social media presence is both effective and legally secure, so you can grow your brand with confidence.

How to Build a Trademark Portfolio for a Growing Brand

As your business grows, your brand often grows with it. You may start with one product or service, then expand into new offerings, markets, or locations. While growth is exciting, it can also create trademark risks if your legal protection doesn’t keep up.

That’s where a trademark portfolio comes in. A trademark portfolio is a collection of trademarks that protect different parts of your brand. Building one the right way helps protect your business today and prepares you for future growth.

What Is a Trademark Portfolio?

A trademark portfolio includes all the trademarks your business owns or uses. This can include:

• Your main business name
  

• Product or service names
  

• Logos and design marks
  

• Slogans or taglines
  

• Sub-brands or brand extensions
  
  

Instead of relying on a single trademark, a portfolio approach creates layers of protection around your brand.

Why One Trademark Is Often Not Enough

Many businesses register only their main name and assume they are fully protected. This can be risky, especially for brands that offer multiple products or services.

For example:

• You may add a new product line with its own name
  

• You may expand into new industries or service areas
  

• You may develop separate branding for different audiences
  
  

If those names are not protected, competitors may be able to use similar branding, causing customer confusion and weakening your brand.

Step 1: Identify Your Core Brand Assets

The first step in building a trademark portfolio is identifying what actually needs protection. Start by listing:

• Your primary business name
  

• Any unique product or service names
  

• Logos currently in use
  

• Brand elements customers recognize
  
  

Not every name or phrase needs a trademark, but anything that helps customers identify your business is worth reviewing.

Step 2: Protect the Most Valuable Marks First

Not all trademarks are equally important. Your core brand—the name customers associate most closely with your business—should usually come first.

After that, consider protecting:

• Best-selling products or services
  

• Names tied to long-term business plans
  

• Branding that sets you apart from competitors
  
  

This staged approach helps manage costs while still building strong protection.

Step 3: Use the Right Trademark Classes

Trademarks are registered under specific classes of goods and services. If your business operates in more than one category, you may need protection in multiple classes.

For example:

• A company that sells products and offers services may need separate classes
  

• A brand expanding into digital products may need additional coverage
  
  

Choosing the wrong classes—or too few—can leave gaps in protection. Planning your portfolio with future growth in mind is key.

Step 4: Plan for Brand Expansion Early

Even if you haven’t launched a new product yet, it’s smart to think ahead. Many businesses lose valuable brand names because someone else registers them first.

Ask yourself:

• Are we planning new products in the next few years?
  

• Will we expand into new markets or industries?
  

• Will this brand be licensed or franchised?
  
  

A trademark strategy that looks ahead can help you secure rights before problems arise.

Step 5: Monitor and Maintain Your Trademarks

Building a trademark portfolio doesn’t end after registration. Trademarks require ongoing attention to stay strong.

This includes:

• Monitoring for similar or confusing marks
  

• Enforcing your rights when necessary
  

• Filing renewals on time
  

• Updating registrations as your business evolves
  
  

Ignoring enforcement can weaken your trademarks and make them harder to defend later.

Step 6: Avoid Over-Protecting or Under-Protecting

Some businesses try to trademark everything, while others protect too little. Both approaches can cause problems.

Over-protecting can:

• Increase costs unnecessarily
  

• Create unused or weak marks
  
  

Under-protecting can:

• Leave valuable brand elements exposed
  

• Make enforcement harder later
  
  

The goal is balance—protect what matters most to your brand’s identity and growth.

How Legal Guidance Helps Build a Strong Portfolio

Trademark portfolios involve strategy, not just filing forms. An experienced trademark attorney can help you:

• Decide which marks are worth protecting
  

• Choose the right filing order
  

• Avoid conflicts with existing trademarks
  

• Adjust your portfolio as your business grows
  
  

Working with a firm like Braslow Legal helps ensure your trademark portfolio supports your business goals, not just your current offerings.

Final Thoughts

As your business grows, your brand becomes more valuable—and more vulnerable. A well-planned trademark portfolio protects what you’ve built and gives you confidence to expand.

Instead of reacting to problems later, taking a proactive approach now can save time, money, and stress. Building the right trademark portfolio is an investment in your brand’s long-term success.

Copyright Ownership in Collaborative Projects: Agreements and Splits

Collaborative projects are increasingly common in today’s creative and business landscapes. Whether you’re developing a marketing campaign, creating digital content, producing music, or designing software, multiple people often contribute ideas, materials, and work. While collaboration can lead to innovative results, it also raises important legal questions about copyright ownership. Understanding how to properly manage ownership, agreements, and splits is crucial to avoiding disputes and protecting your rights.

What Is Copyright Ownership in Collaborative Work?

Copyright law automatically protects original works of authorship as soon as they are fixed in a tangible form, such as a document, recording, image, or software file. In collaborative projects, multiple contributors may have rights in the work, but how those rights are divided depends on agreements and contributions.

There are two main types of collaborative copyright arrangements:

1. Joint Works
   A joint work is a piece created by two or more authors with the intention that their contributions be merged into a single work. In this case, all contributors are co-owners, and each has the right to use or license the work, subject to accounting to other co-owners for profits.
   
   

2. Separate Contributions
   Sometimes, collaborators contribute distinct parts that remain separate works. Each contributor retains copyright in their own work unless a transfer or assignment agreement specifies otherwise.
   
   

Why Agreements Are Essential

Without a written agreement, joint authors are considered co-owners under the law. This can lead to unexpected situations:

• Any co-owner can license the work to others without the consent of the other co-owners.
  

• Profits must be shared, even if one author contributed more to the work.
  

• Disputes may arise over control, distribution, and modifications.
  
  

A clear, written agreement establishes expectations, clarifies ownership, and helps prevent conflicts before they start.

Key Elements of a Collaborative Copyright Agreement

A collaborative copyright agreement should address several key elements:

1. Ownership Percentage or Rights
Clearly define who owns what. Will all contributors have equal ownership, or will percentages reflect their contributions? Explicitly stating this prevents disputes about control and revenue sharing.

2. Licensing and Use
Determine how the work can be used. Can contributors license the work independently, or is unanimous consent required? This is especially important for commercial projects.

3. Profit Sharing
If the work generates income, the agreement should outline how profits will be divided among contributors.

4. Attribution
Decide how contributors will be credited. Proper attribution is critical for maintaining professional relationships and avoiding public disputes.

5. Modification and Derivative Works
Clarify who can create derivative works or modify the original. This is important for ongoing projects or sequels.

6. Dispute Resolution
Include methods for resolving conflicts, such as mediation or arbitration, to avoid costly litigation.

Splitting Copyright in Multi-Contributor Projects

Splits don’t always have to be equal. Contributions vary in scope and importance, and agreements can reflect this. For example:

• A graphic designer creates visual assets for a collaborative website.
  

• A writer develops the content.
  

• A software developer builds the platform.
  
  

Each contributor can have separate ownership percentages, or they may retain full copyright in their individual contributions while granting the other parties a license to use them as part of the collaborative project.

Documenting splits ensures everyone understands their rights and obligations and reduces the chance of conflicts down the road.

Work-for-Hire vs. Joint Ownership

Some collaborative work may fall under a work-for-hire arrangement. In this case, the hiring party—not the individual contributor—owns the copyright. Work-for-hire is common in employer-employee relationships or when a contractor is specifically commissioned. However, proper agreements must be in place; otherwise, the creator may retain ownership.

It’s important to distinguish between joint authorship and work-for-hire because the legal rights and responsibilities differ significantly. Misunderstanding this can lead to disputes and even litigation.

Best Practices for Collaborative Projects

1. Start Early
   Create agreements at the outset of a project, not after disputes arise. Early planning sets expectations and prevents misunderstandings.
   

2. Put Everything in Writing
   Oral agreements are risky. Written contracts provide clear documentation that can be enforced legally if needed.
   

3. Consult Legal Experts
   Collaborative projects can be complex, and the law may vary depending on the type of work and location. Experienced legal guidance ensures your agreements are comprehensive and enforceable.
   

4. Review and Update Agreements
   Projects can evolve, so periodically revisiting agreements ensures they reflect current contributions, rights, and goals.
   
   

How Legal Guidance Helps

Managing copyright ownership in collaborative projects can be complicated. Working with professionals like Braslow Legal can help ensure that agreements:

• Clearly define ownership and rights
  

• Include proper licensing and profit-sharing terms
  

• Protect each contributor’s interests
  

• Reduce the risk of disputes in the future
  
  

Legal guidance ensures that creative collaboration remains productive, fair, and legally secure.

Final Thoughts

Collaborative projects can produce amazing results, but without careful planning, copyright issues can create serious conflicts. Agreements, ownership splits, licensing, and clear documentation are essential for protecting everyone’s rights. By addressing these matters proactively, you can focus on creativity while minimizing legal risks. Proper copyright management allows your team to collaborate confidently, grow your business, and ensure that your creative work is properly protected.

Trademark Strategy for Startup Naming: What to Do Before You Launch

Choosing a name for your startup is exciting. It’s often one of the first big decisions a business owner makes. But picking a name without thinking about trademark protection can lead to serious problems later. Many startups are forced to rebrand after launch because they didn’t check whether their name was legally available.

A smart trademark strategy before you launch can save you time, money, and stress. Here’s what every startup should know before settling on a business name.

Why Your Startup Name Matters So Much

Your name is more than just words. It represents your brand, your reputation, and the trust customers place in your business. If someone else already owns trademark rights to a similar name, you could face:

• Cease-and-desist letters
  

• Forced name changes
  

• Loss of marketing investment
  

• Legal disputes
  
  

Even if you didn’t mean to copy another business, trademark law does not require bad intent. What matters is whether customers could be confused.

Step 1: Think About Strength, Not Just Creativity

Some names are easier to protect than others. From a trademark standpoint, the strongest names are unique and not descriptive.

For example:

• Strong names: Made-up words or unexpected combinations
  

• Weak names: Names that describe what you sell or where you’re located
  
  

A strong name is easier to register, easier to enforce, and more valuable over time. While descriptive names may seem helpful for marketing, they often come with legal risks.

Step 2: Do More Than a Google Search

Many founders assume that if a name doesn’t show up on Google, it’s safe to use. Unfortunately, that’s not true.

Trademark rights can exist even if:

• The business has a small online presence
  

• The name isn’t registered yet
  

• The company operates in another state
  
  

A proper trademark search looks at federal records, state databases, and common-law usage. This helps uncover conflicts that aren’t obvious at first glance.

Step 3: Think About Your Future Growth

When choosing a name, don’t just think about where your business is today. Think about where it might go in five or ten years.

Ask yourself:

• Will this name still work if I add new products or services?
  

• Could it limit my expansion into new markets?
  

• Is the name too narrow or location-specific?
  
  

A good trademark strategy allows room to grow without forcing you into another name change later.

Step 4: Understand Industry and Category Conflicts

Two businesses can sometimes use similar names if they operate in very different industries. However, if your business is even somewhat related to another, the risk of confusion increases.

For example, a tech startup and a software consulting firm may be considered related, even if their services are not identical. Trademark law focuses on consumer confusion, not exact matches.

This is why professional legal guidance is important during the naming phase.

Step 5: Secure the Name Before You Go Public

Once you’ve chosen a name, timing matters. Announcing your brand before protecting it can create problems.

Ideally, you should:

• Confirm the name is available
  

• File for trademark protection
  

• Secure matching domain names and social media handles
  
  

This reduces the chance that someone else claims rights to your brand after you start promoting it.

Step 6: Avoid Costly Rebranding Mistakes

Rebranding is more than changing a logo. It often means updating websites, marketing materials, contracts, and customer communications. It can also damage brand recognition and trust.

Many rebrands happen because businesses skipped early trademark planning. Taking the right steps before launch is almost always cheaper than fixing problems later.

How Legal Guidance Helps Startups Get It Right

Trademark strategy is not just about filing paperwork. It’s about making smart decisions that protect your business long-term. An experienced trademark attorney can help you:

• Evaluate name strength
  

• Identify legal risks early
  

• Choose the right protection strategy
  

• Avoid expensive disputes
  
  

Working with a firm like Braslow Legal gives startups the confidence to launch with a name that is both marketable and legally secure.

Final Thoughts

Your startup name is one of your most valuable assets. Treating trademark strategy as an early priority—not an afterthought—can help your business start strong and grow safely.

Before you invest in branding, marketing, or a public launch, make sure your name is built to last. A little planning upfront can prevent major legal headaches down the road.

Who Owns Your Content? Copyright and Licensing Tips for Influencers and Creators

Creating content online can feel effortless. You post a photo, upload a video, or share a podcast episode, and within minutes it’s being seen around the world. But many creators don’t stop to ask an important question: who actually owns that content once it’s online?

For influencers and digital creators, copyright and licensing are not just legal ideas—they directly affect income, control, and long-term brand growth.

Copyright Starts the Moment You Create

Copyright protection begins as soon as you create original content. That includes photos, videos, captions, blog posts, music, and graphics. You don’t need to file anything for copyright to exist, and you don’t need to post a copyright notice for it to apply.

However, automatic protection has limits. If someone steals your content, registering your copyright gives you stronger legal tools. Registration creates a public record of ownership and allows you to seek higher damages if infringement happens. For creators who rely on content to earn money, this extra protection can be critical.

Why Licensing Matters More Than You Think

Licensing is how creators get paid while keeping ownership of their work. When you license content, you allow someone else to use it under agreed-upon terms. You still own the content unless you sign those rights away.

Problems often start when licensing terms are vague or buried in long contracts. A brand may ask to “use” your content, but what does that really mean? Can they repost it next year? Use it in ads? Share it with partners? Without clear limits, your content can be reused far beyond what you expected.

The Hidden Risk in Brand Agreements

Many influencers are surprised to learn that some contracts give brands full rights to their content forever. This can prevent you from reusing your own work or licensing it to someone else later.

Before signing, creators should understand whether a license is exclusive or non-exclusive, how long it lasts, and where the content can appear. Even small details can have a big impact on future opportunities.

Social Media Doesn’t Equal Free Use

Posting content on social media does not mean it’s free for anyone to use. Copyright still belongs to the creator. That said, each platform has its own rules, and some allow limited use of posted content.

Creators should be careful when reposting others’ work as well. Using music, photos, or clips without permission can lead to takedowns, account strikes, or legal claims. “Everyone does it” is not a legal defense.

What to Do When Your Work Is Copied

Content theft happens fast online. If someone uses your work without permission, you have options. Many creators start with a takedown request, especially when content appears on social media or websites. Others choose to send a formal demand or negotiate a license fee.

The key is acting quickly. Letting misuse continue can weaken your position and make enforcement harder later.

Protecting Your Content Before Problems Arise

The best time to protect your content is before it’s misused. Keeping original files, using written agreements, and understanding platform rules can go a long way. Some creators also register high-value content, such as professional photo shoots or signature videos, to strengthen protection.

These steps may seem small, but together they help creators stay in control of their work.

How Legal Guidance Supports Creators

Copyright and licensing rules continue to evolve as digital platforms change. Working with an intellectual property attorney can help creators avoid common traps, understand contracts, and protect what they’ve built.

An attorney can review licensing terms, register copyrights, and help enforce rights when infringement occurs. Partnering with Braslow Legal allows influencers and creators to focus on creating content while knowing their legal interests are protected.

Final Thoughts

Your content is your business. Whether you’re working with brands, growing a following, or selling digital products, understanding copyright and licensing helps you protect your income and your creative freedom.

In a digital world where content spreads instantly, knowing who owns your work—and how it can be used—makes all the difference.

Trademark Classes Explained: How to Choose the Right Protection for Your Brand

When people apply for a trademark, they often focus on the name or logo they want to protect. But there’s another part of the process that can be just as important—and often confusing: trademark classes.

Choosing the wrong trademark class can delay your application, limit your protection, or even cause your trademark to be rejected. Understanding how trademark classes work helps consumers and business owners protect their brand the right way from the start.

What Are Trademark Classes?

Trademark classes are categories used by the U.S. Patent and Trademark Office (USPTO) to organize goods and services. Every product or service falls into one or more of these classes.

There are:

• 45 total trademark classes
  

• 34 classes for products
  

• 11 classes for services
  

When you apply for a trademark, you must choose the class or classes that best describe how you actually use your brand.

Why Trademark Classes Matter

Your trademark protection only applies to the goods or services listed in your application. That means your trademark is not protected for everything—only for what you specify.

For example, a business name used for clothing may be protected in one class, while the same name used for software could belong to a completely different class. Two companies can sometimes legally use the same name if they operate in unrelated classes.

Choosing the right class helps:

• Protect your brand from copycats
  

• Avoid application delays
  

• Prevent expensive re-filing later
  

• Reduce the risk of legal disputes
  

Common Trademark Classes Consumers Encounter

While there are many classes, some appear more often for everyday businesses and creators.

Products may fall into classes like:

• Clothing and accessories
  

• Cosmetics and skincare
  

• Food and beverages
  

Services may include:

• Online retail services
  

• Education or coaching
  

• Marketing or consulting
  

The key is matching your trademark to what you actually sell or provide—not what you plan to offer someday.

One Class or Multiple Classes?

Some brands need more than one class. For example, a company that sells physical products online may need:

• One class for the products themselves
  

• Another class for online retail services
  

Each class requires a separate filing fee, so it’s important to balance cost with proper protection. Filing too narrowly can leave gaps, while filing too broadly can raise red flags with the USPTO.

Common Mistakes People Make

Many consumers and small business owners make mistakes when choosing trademark classes, often without realizing it.

Some of the most common errors include:

• Choosing a class that sounds right but doesn’t match actual use
  

• Filing for future plans instead of current use
  

• Copying a competitor’s class without understanding why
  

• Selecting too many classes without a clear reason
  

These mistakes can slow down approval or weaken your trademark rights.

What the USPTO Looks For

The USPTO reviews trademark applications carefully. If your class does not match your description of goods or services, the examiner may issue an office action asking for clarification or changes.

This can add time, stress, and extra cost to the process. Clear, accurate class selection from the beginning helps keep your application moving forward.

How Trademark Classes Affect Enforcement

Trademark classes don’t just matter during registration—they also affect enforcement. If another business uses a similar name in a different class, you may not be able to stop them.

Proper class selection helps ensure your trademark protection aligns with how consumers see your brand in the marketplace.

Getting Help Choosing the Right Classes

Trademark classes can be tricky, especially for first-time applicants. Many people don’t realize how much strategy goes into selecting the right ones.

An intellectual property attorney can help:

• Identify the correct class or classes
  

• Draft accurate descriptions
  

• Avoid unnecessary fees
  

• Strengthen long-term protection
  

Working with Braslow Legal gives consumers and business owners guidance tailored to their specific brand and goals, helping them avoid common filing mistakes.

Final Thoughts

Trademark classes may not be the most exciting part of brand protection, but they are one of the most important. Choosing the right class helps ensure your trademark actually protects what matters to you.

If you’re thinking about registering a trademark, understanding classes before you file can save time, money, and frustration. A little planning now can go a long way toward protecting your brand in the future.

Trademarks vs. Trade Dress: What’s the Difference and Why It Matters

When people think about trademarks, they usually picture a business name or logo. But brand protection goes beyond words and symbols. In some cases, the look and feel of a product or business can also be protected. This is called trade dress.

Understanding the difference between trademarks and trade dress can help business owners better protect what makes their brand unique.

What Is a Trademark?

A trademark protects words, phrases, logos, or symbols that identify the source of goods or services. Trademarks help customers know who they are buying from and help businesses stand out from competitors.

Common examples of trademarks include:

• Business names
  

• Logos
  

• Slogans
  

• Product names
  

When registered, a trademark gives the owner exclusive rights to use that mark in connection with specific goods or services. This makes it easier to stop others from using confusingly similar names or logos.

What Is Trade Dress?

Trade dress protects the overall appearance of a product or business. Instead of focusing on a name or logo, trade dress covers how something looks to customers.

Trade dress can include:

• Product packaging
  

• Product shape or design
  

• Store layouts
  

• Color combinations or décor
  
  

For example, the shape of a bottle, the layout of a retail store, or the design of product packaging may qualify as trade dress if customers recognize it as coming from a specific brand.

The Key Difference Between Trademarks and Trade Dress

The main difference is what they protect.

A trademark protects specific identifiers like names and logos.
Trade dress protects the overall visual impression of a product or business.

Even though they are different, both serve the same purpose: helping consumers identify the source of goods or services and preventing confusion in the marketplace.

When Trade Dress Is Protected

Not every design qualifies as trade dress. To receive protection, trade dress must meet certain requirements.

First, it must be distinctive. This means customers associate the look or design with one specific business. In some cases, a business must show that consumers have learned to recognize the design over time.

Second, the design cannot be functional. If a feature is necessary for the product to work or makes it cheaper to produce, it usually cannot be protected as trade dress.

Finally, the trade dress must be used consistently. Changing designs too often can make it harder to show that customers recognize the look as belonging to one brand.

Why Trade Dress Matters for Businesses

Trade dress can be especially valuable for businesses that rely on visual branding. Restaurants, retail stores, consumer products, and hospitality businesses often use design as a key part of their identity.

Protecting trade dress can:

• Prevent competitors from copying your look
  

• Strengthen brand recognition
  

• Add value to your business
  

• Support marketing and customer loyalty
  

When competitors copy a distinctive design, it can confuse customers and weaken your brand.

Trade Dress Infringement and Confusion

Trade dress infringement happens when another business uses a similar design that is likely to confuse consumers. Courts look at whether customers might think the products or businesses are connected.

This type of confusion can harm a brand’s reputation and cause lost sales. Taking steps to protect trade dress can make it easier to stop copycats early.

Registering Trade Dress vs. Relying on Common Law

Trade dress can sometimes be protected without registration, but registering it provides stronger rights. Federal registration creates a public record of ownership and can make enforcement easier.

Because trade dress cases can be complex, proper documentation and legal guidance are important from the start.

How Trademarks and Trade Dress Work Together

Many businesses use both trademark and trade dress protection. A logo might be protected as a trademark, while the packaging or store design is protected as trade dress.

Together, these protections create a stronger brand shield. This layered approach can be especially helpful as a business grows and expands into new markets.

Getting Help with Brand Protection

Deciding whether to protect a name, logo, design, or overall appearance is not always simple. An intellectual property attorney can help businesses understand what qualifies for protection and how to secure it.

Working with Braslow Legal allows business owners to develop a brand protection strategy that fits their goals, whether they are launching a new product or strengthening an established brand.

Final Thoughts

Trademarks and trade dress both play an important role in brand protection, but they protect different aspects of a business. Knowing the difference helps business owners make informed decisions and avoid costly mistakes.

If your brand’s look is just as important as its name, trade dress protection may be worth exploring. Taking action early can help protect what makes your business stand out.

Brand Protection Checklist for New Businesses

Starting a new business is exciting. You’re choosing a name, designing a logo, building a website, and telling the world about your idea. But many business owners forget one important step: protecting their brand.

Your brand is more than a name or logo. It’s how customers recognize and trust you. If you don’t protect it early, someone else could copy your work—or worse, claim ownership of it. This simple checklist will help new business owners understand the key steps to protect their brand and avoid costly mistakes.

1. Choose a Strong Business Name and Logo

Before you fall in love with a name or logo, make sure it’s strong and unique. Names that are too common or too descriptive can be hard to protect. For example, a name that clearly describes what you sell may not qualify for trademark protection.

A strong brand name is often:

• Unique or made-up
  

• Not already used by competitors
  

• Easy to recognize and remember
  

Taking time at this stage can save you from rebranding later.

2. Search Before You Use

Many new businesses skip this step, but it’s critical. Before using your name or logo, you should search to see if someone else already owns something similar.

This includes:

• Business name searches
  

• Trademark searches
  

• Domain name checks
  

• Social media handle availability
  

Using a name that’s already protected can lead to legal trouble, forced name changes, and lost money.

3. Register Your Trademark Early

A trademark protects names, logos, slogans, and other brand identifiers. While you may have some rights just by using a mark, federal registration gives you much stronger protection.

Trademark registration can:

• Help stop copycats
  

• Give you nationwide rights
  

• Add value to your business
  

• Make enforcement easier
  

Registering early is especially important if you plan to grow, sell products online, or expand into new markets.

4. Secure Your Domain Names and Social Media Handles

Your online presence matters. Even if you’re not ready to use every platform, you should secure the most important domain names and social media usernames that match your brand.

This helps:

• Prevent impersonation
  

• Keep your brand consistent
  

• Avoid paying high prices later
  

Common choices include .com domains and major platforms like Instagram, Facebook, LinkedIn, and TikTok.

5. Protect Your Website and Content with Copyright

Copyright protects original content such as:

• Website text
  

• Blog posts
  

• Photos and videos
  

• Marketing materials
  

As soon as you create content, it is protected by copyright. However, registering your copyright gives you extra legal benefits if someone copies your work.

This is especially important for businesses that rely on content, design, or creative materials.

6. Use Contracts to Protect Your Rights

If you hire designers, writers, photographers, or developers, don’t assume you own their work automatically. Without the right contract language, the creator may keep the rights.

Contracts should clearly state:

• Who owns the work
  

• How it can be used
  

• Whether rights are transferred
  

Clear agreements protect your brand and prevent future disputes.

7. Monitor and Enforce Your Brand

Protecting your brand doesn’t stop after registration. You need to watch for misuse and act when problems arise.

This can include:

• Monitoring similar trademarks
  

• Watching online marketplaces
  

• Checking social media for impersonators
  

Addressing issues early can prevent confusion and protect your reputation.

8. Think Long-Term About Growth

As your business grows, your brand may expand into new products or services. Planning ahead helps you decide what to protect now and what can wait.

A long-term strategy keeps your brand strong as your business evolves.

9. Work With an IP Attorney

Brand protection can be confusing, especially for first-time business owners. Working with an experienced intellectual property attorney helps you avoid mistakes and build a strong foundation.

An attorney can:

• Conduct proper searches
  

• File trademark and copyright applications
  

• Help enforce your rights
  

• Create a protection strategy that fits your goals
  

Working with Braslow Legal gives new businesses guidance tailored to their specific needs, helping them protect what they’ve worked hard to build.

Final Thoughts

Your brand is one of your most valuable business assets. Protecting it early can save time, money, and stress later. By following this checklist, new business owners can take smart steps toward long-term success.

If you’re launching a business or want to strengthen your brand protection, speaking with an intellectual property attorney can help you move forward with confidence.