How Much Does It Cost to Register a Trademark in Florida? (2026 Guide)
The short answer: most Florida businesses should budget $350 to $700 in government filing fees for a federal trademark covering one or two classes, plus attorney fees. At Braslow Legal, most trademark matters are handled on flat fees quoted after a free 30-minute consultation — you know the full number before any work begins.
Here is the full breakdown of what you will actually pay in 2026, including the surcharges most first-time filers never see coming.
The USPTO base filing fee: $350 per class
The United States Patent and Trademark Office charges a base application fee of $350 per class of goods or services. A class is a category of products or services — clothing is one class, retail services another, software another. Many businesses need only one class; plenty need two or three. Two classes means $700 in filing fees, three means $1,050, and so on.
The surcharges that catch self-filers
The USPTO’s current fee structure rewards clean applications and penalizes messy ones. Using a custom description of your goods instead of a pre-approved entry from the USPTO’s ID Manual adds $200 per class. Leaving required information out of the application adds another $100 per class. These surcharges exist because free-form applications take examiners longer to review — and they are one of several reasons careful drafting pays for itself.
Florida state registration: cheaper, and much weaker
Florida also offers state-level trademark registration for $87.50 per class through the Florida Department of State. It is inexpensive, but it only protects you inside Florida — it will not stop a competitor in Georgia or California from federally registering the same name and boxing you in. For almost any business that sells online, federal registration is the one that matters.
Attorney fees: what you are actually paying for
Attorney fees vary by firm and scope, driven mostly by the depth of the clearance search and the number of classes. At Braslow Legal we offer flat fees for most trademark matters, with your quote provided shortly after a free 30-minute consultation. The value is mostly in what does not happen: applications that do not get refused, descriptions that do not trigger surcharges, and brands that do not have to be renamed a year in because nobody ran a real search.
The costs nobody budgets for
If the USPTO refuses or questions your application, an office action response adds cost — and roughly half of applications receive one. After registration, maintenance filings come due between the fifth and sixth year and roughly every ten years, each with their own fees. And the most expensive scenario of all is not registering: rebranding after a conflict — new signage, new domain, new packaging, lost goodwill — routinely runs into tens of thousands of dollars.
Quick answers
Can I register a trademark myself to save money?
U.S.-based applicants can file without an attorney, but a large share of self-filed applications hit refusals or surcharges that proper drafting would have avoided. If the brand matters, the savings are usually an illusion.
How long does trademark registration take?
Most applications take roughly 12 to 18 months from filing to registration — longer if an office action needs a response.
Is a Florida LLC enough to protect my business name?
No. Forming an LLC only stops another Florida entity from registering the identical name. Brand rights come from trademark law, and federal registration is what protects the brand itself.
Ready for a real number for your brand? Start with a free 30-minute consultation — you will speak directly with attorney Neil Braslow, and you will have your flat-fee quote shortly after. You can also read more about our trademark and copyright practice.
This article is general information, not legal advice. USPTO fees are current as of August 2026 and can change.