LEGAL BLOG
How Much Does It Cost to Register a Trademark in Florida? (2026 Guide)
The short answer: most Florida businesses should budget $350 to $700 in government filing fees for a federal trademark covering one or two classes, plus attorney fees. At Braslow Legal, most trademark matters are handled on flat fees quoted after a free 30-minute consultation — you know the full number before any work begins.
Here is the full breakdown of what you will actually pay in 2026, including the surcharges most first-time filers never see coming.
The USPTO base filing fee: $350 per class
The United States Patent and Trademark Office charges a base application fee of $350 per class of goods or services. A class is a category of products or services — clothing is one class, retail services another, software another. Many businesses need only one class; plenty need two or three. Two classes means $700 in filing fees, three means $1,050, and so on.
The surcharges that catch self-filers
The USPTO’s current fee structure rewards clean applications and penalizes messy ones. Using a custom description of your goods instead of a pre-approved entry from the USPTO’s ID Manual adds $200 per class. Leaving required information out of the application adds another $100 per class. These surcharges exist because free-form applications take examiners longer to review — and they are one of several reasons careful drafting pays for itself.
Florida state registration: cheaper, and much weaker
Florida also offers state-level trademark registration for $87.50 per class through the Florida Department of State. It is inexpensive, but it only protects you inside Florida — it will not stop a competitor in Georgia or California from federally registering the same name and boxing you in. For almost any business that sells online, federal registration is the one that matters.
Attorney fees: what you are actually paying for
Attorney fees vary by firm and scope, driven mostly by the depth of the clearance search and the number of classes. At Braslow Legal we offer flat fees for most trademark matters, with your quote provided shortly after a free 30-minute consultation. The value is mostly in what does not happen: applications that do not get refused, descriptions that do not trigger surcharges, and brands that do not have to be renamed a year in because nobody ran a real search.
The costs nobody budgets for
If the USPTO refuses or questions your application, an office action response adds cost — and roughly half of applications receive one. After registration, maintenance filings come due between the fifth and sixth year and roughly every ten years, each with their own fees. And the most expensive scenario of all is not registering: rebranding after a conflict — new signage, new domain, new packaging, lost goodwill — routinely runs into tens of thousands of dollars.
Quick answers
Can I register a trademark myself to save money?
U.S.-based applicants can file without an attorney, but a large share of self-filed applications hit refusals or surcharges that proper drafting would have avoided. If the brand matters, the savings are usually an illusion.
How long does trademark registration take?
Most applications take roughly 12 to 18 months from filing to registration — longer if an office action needs a response.
Is a Florida LLC enough to protect my business name?
No. Forming an LLC only stops another Florida entity from registering the identical name. Brand rights come from trademark law, and federal registration is what protects the brand itself.
Ready for a real number for your brand? Start with a free 30-minute consultation — you will speak directly with attorney Neil Braslow, and you will have your flat-fee quote shortly after. You can also read more about our trademark and copyright practice.
This article is general information, not legal advice. USPTO fees are current as of August 2026 and can change.
Forming a Nonprofit in Florida: 501(c)(3) Basics and Common Legal Pitfalls
A group of parents wants to formalize a youth sports scholarship fund. A church congregation is spinning off a food pantry into its own organization. A local arts collective wants grant eligibility it can't get as an unincorporated group. All three end up asking the same thing: what does forming a nonprofit in Florida actually require, and where do people trip themselves up along the way? At Braslow Legal, founders come in after they've already filed paperwork more often than before, which usually means fixing a problem that a little planning would have avoided.
Florida makes the mechanics of starting a nonprofit fairly straightforward. The legal traps show up later, usually in the gap between what the state requires and what the IRS actually wants to see.
Incorporating With the State of Florida
Nonprofits in Florida organize under Chapter 617 of the Florida Statutes, the Florida Not For Profit Corporation Act. The first real step is filing Articles of Incorporation with the Division of Corporations through Sunbiz, which costs a modest filing fee and typically processes within a few business days online. The articles need a distinguishable name, a registered agent with a Florida street address, and a clearly stated purpose describing what the organization does.
Florida law requires at least three directors on the board, and they can't all be related to each other. This trips up plenty of small, family-run charitable efforts that assume a spouse and an adult child can round out the board alongside the founder. They can't, at least not as the entire board, and the state will reject articles that don't reflect proper structure once it starts scrutinizing tax-exempt eligibility down the line.
Bylaws aren't filed with the state, but they're legally required and shouldn't be an afterthought. A conflict of interest policy isn't optional either once you apply for federal tax-exempt status, and the IRS looks for one specifically.
Getting to 501(c)(3) Status
Incorporating with Florida creates a nonprofit corporation, but it doesn't create tax-exempt status. That comes from the IRS, through Form 1023 or the shorter Form 1023-EZ for smaller organizations, and it's a separate process with its own timeline and its own requirements.
The single most common mistake founders make is drafting Articles of Incorporation before understanding what the IRS actually requires for 501(c)(3) qualification. The IRS expects specific language in the organizing document, including a purpose clause limiting the organization to exempt purposes and a dissolution clause dictating that any remaining assets go to another tax-exempt organization if the nonprofit ever winds down. Skip either clause, and the IRS will kick the application back, forcing an amendment to the Florida articles before anyone can move forward. That's a fixable problem, but it costs time and an extra filing fee that a properly drafted initial filing would have avoided.
Common Pitfalls That Surface After Formation
A few issues show up again and again once an organization is up and running.
Mission drift creates real exposure. A nonprofit can only operate within the purpose stated in its articles, and expanding programs beyond that stated purpose without amending the documents puts both state standing and federal tax-exempt status at risk.
Missing the annual report deadline is a quiet but serious problem. Florida requires an annual report through Sunbiz each year, and organizations that miss it face administrative dissolution, which effectively ends the nonprofit's legal existence and can disrupt bank accounts, grant eligibility, and contracts already in place.
Charitable solicitation registration gets overlooked constantly. Any Florida nonprofit soliciting donations from the public needs to register annually with the Department of Agriculture and Consumer Services under Chapter 496, separate from anything filed with the Division of Corporations or the IRS. Plenty of well-meaning founders assume incorporating and getting IRS approval covers this, and it doesn't.
Board governance issues tend to surface during audits or grant applications rather than at formation, when a funder asks for board meeting minutes that were never kept, or a conflict of interest policy that exists on paper but was never actually followed.
Building the Foundation Correctly the First Time
Most of what goes wrong with a Florida nonprofit traces back to documents drafted quickly, without an eye toward what the IRS will demand a few months later. Getting the purpose clause, dissolution language, board structure, and governance policies right before filing saves founders from amendments, delays, and awkward conversations with funders who want to see clean paperwork. If you're forming a nonprofit in Florida and want the entity structured correctly from the outset, the attorneys at Braslow Legal can help you build articles, bylaws, and governance policies for forming a nonprofit in Florida that satisfy both state law and IRS requirements the first time around.
AI-Generated Content and Copyright: Who Owns What When a Machine Helps Create It
The short version: U.S. copyright protects human creativity, not machine output. Content generated entirely by AI cannot be copyrighted, a prompt alone does not make you an author, and mixed works are protected only as to their human-made parts — which must be disclosed to the Copyright Office when you register.
A marketing director generates a set of product images with an AI tool, drops them into a campaign, and later wants to stop a competitor from lifting the same visuals for their own ads. A novelist uses an AI assistant to draft transitional scenes, then tries to register the finished book. A musician trains a vocal model on years of his own recordings after losing his voice to illness, and needs to know if the resulting songs belong to him. Each of these situations runs into the same question the U.S. Copyright Office has spent the last few years working through: AI-generated content and copyright ownership don't follow the same rules people assume.
The short version is that copyright still requires a human author, but that rule is more nuanced in practice than it sounds, and the details of how a tool was used often decide the outcome.
Where the Human Authorship Line Actually Sits
The Copyright Office's position, laid out across its 2023 registration guidance and its 2025 report on generative AI copyrightability, is that a work generated purely by a machine with no human creative control cannot be registered. The Office reaffirmed this after Dr. Stephen Thaler tried to register an image his AI system produced entirely on its own, listing the machine as the author. Courts sided with the Office at every level, and the Supreme Court declined to take up the case in early 2026, leaving the human authorship requirement intact.
Typing a prompt and accepting whatever the model produces doesn't count as authorship, because the expressive choices, the exact rendering, composition, and detail, are being made by the system rather than the person. The Office has explained that complex AI models are inherently unpredictable, so a person entering the same prompt twice might get two different results, which signals a lack of the kind of control copyright law expects from an author.
What Actually Does Qualify for Protection
The distinction that matters is whether AI functioned as a tool assisting a human creative vision or as a replacement for it. A photographer using Photoshop to edit an image doesn't lose authorship over the edited photo. The Office treats certain AI uses the same way. When a human selects, arranges, or substantially modifies AI-generated material with real creative judgment, the resulting work, or at least the human-authored portions of it, can be registered.
A useful real-world example involves country artist Randy Travis, who lost most of his ability to sing after a stroke. His team trained an AI vocal model on his existing recordings and used it to convert another singer's performance into Travis's voice for a new song. The Copyright Office registered the work, because the AI was functioning as a tool carrying out a human creative team's vision rather than generating independent expression on its own. That distinction, tool versus author, is the one to watch.
A graphic novel combining human-written text with AI-generated images offers the opposite lesson. The Office registered the book but specifically excluded the individual AI-generated images from protection, since arranging existing generated images into a story isn't the same as creating the images themselves.
What This Means for Businesses Using AI Tools
Companies building marketing materials, product content, or creative assets with AI tools need to think about ownership before they build a business around the output. If a design was generated by AI with minimal human input beyond a prompt, nobody owns the specific visual, meaning a competitor can copy it without infringing anything. Businesses relying on AI-assisted work should document the human contribution as it happens, keep records of edits, selections, and creative decisions made after generation, and disclose the AI involvement honestly on any copyright application, since the Office requires that disclosure and has denied applications where it wasn't provided.
Contracts matter here too. A brand hiring a freelancer or agency that uses AI tools should spell out who owns the resulting content and confirm the freelancer isn't submitting purely machine-generated material without disclosing it, since a copyright claim built on an undisclosed AI foundation can unravel later.
Registering Work That Mixes Human and AI Contributions
Applicants registering a work containing AI-generated material have to identify the human author, use the standard application, and describe the human contribution in the application itself. The Office reviews these on a case-by-case basis, and a registration obtained without proper disclosure can be challenged or corrected through a supplementary filing. Getting this right at the outset avoids a registration that looks solid until someone actually tests it.
Where This Is Headed
The law here isn't fully settled, and the Copyright Office has acknowledged that its analysis could shift if AI tools evolve to give users more direct control over expressive output. For now, the safest approach treats AI as a drafting or editing tool rather than a stand-in for the creative work itself. If your business relies on AI-assisted content and you need clarity on what you actually own, or you're facing a dispute over material generated with these tools, the intellectual property attorneys atBraslow Legal can help you sort through the ownership questionsAI-generated content and copyright law raise before they turn into a costly problem.
Quick answers
Can I copyright content I made with ChatGPT or Midjourney?
Only the parts you authored. If you meaningfully selected, arranged, or revised the material, those human contributions can be protected — the raw AI output itself cannot.
Does typing a detailed prompt make me the author?
No. Under current Copyright Office guidance, the expressive choices in the output are made by the system, so prompts alone do not create authorship, no matter how detailed.
Do I have to tell the Copyright Office that AI was involved?
Yes. Applications must disclose AI-generated material that is more than minimal, and omitting it can put the registration at risk.
Non-Compete and Non-Solicitation Clauses in Florida: What Changed and What Business Owners Need to Know
The short version: Florida now runs two non-compete regimes side by side. Traditional agreements still follow the reasonableness rules of Section 542.335, but under the CHOICE Act, higher-earning employees who get proper notice can be held to non-competes of up to four years — and courts must enjoin likely violations. Every Florida employer’s template deserves a fresh look.
A Tampa medical device company spends eighteen months training a sales rep on proprietary pricing models and a client list built over a decade. She leaves for a direct competitor six months later. Whether the company can stop her turns on the same question business owners across the state are asking: was there a non-compete clause in Florida that actually holds up, and does it cover what they thought it covered?
Florida has always been friendlier to employers on this front than most states, but the rules shifted meaningfully in 2025. The Florida CHOICE Act took effect on July 1 of that year and layered a new, more aggressive framework on top of the existing statute. Business owners who haven't touched their employment agreements since then are likely working with outdated documents, and employees who assume these clauses are unenforceable are operating on old assumptions too.
The Baseline That Still Applies
Section 542.335 of the Florida Statutes has governed restrictive covenants since the late 1990s, and it remains in effect for any agreement that doesn't qualify under the new CHOICE Act framework. A non-compete under this statute is enforceable if it's in writing, signed, tied to a legitimate business interest such as trade secrets or substantial customer relationships, and reasonable in time, geography, and scope. Courts have generally treated restrictions of six months or less as presumptively reasonable and anything beyond two years as presumptively unreasonable. Most non-competes signed by Florida employees, especially those earning modest to mid-range salaries, will keep being evaluated under this older framework.
What the CHOICE Act Actually Changed
The CHOICE Act didn't replace section 542.335. It created a separate, optional path that gives employers stronger enforcement tools for a specific category of highly paid workers. To qualify as a "covered employee," a worker's salary has to exceed twice the annual mean wage for the relevant Florida county, a threshold that lands somewhere between roughly $80,000 and $150,000 depending on location. Healthcare practitioners are excluded entirely.
For employees who clear that bar, a covered non-compete can run for up to four years, doubling what courts had generally treated as the outer limit under the old statute. A covered garden leave agreement can require an employer to keep paying an employee's full salary and benefits for up to four years while barring them from working elsewhere, even though the employee isn't doing the job anymore.
Getting the benefit of these longer terms isn't automatic. An employer has to advise the employee in writing of the right to consult an attorney, give at least seven days to review the agreement, and have the employee acknowledge in writing that they're receiving confidential information or customer relationships as part of the deal. Skip any of those steps and the agreement falls back to the older, more limited statute.
The four-year term is the headline number, but the more consequential change is how courts handle disputes once filed. A judge is required to issue a preliminary injunction stopping a covered employee from working for a competitor once the employer shows the agreement qualifies and a violation likely occurred. The employee then carries the burden of proving, by clear and convincing evidence, that they won't use confidential information or perform similar work, or that the employer breached its own obligations. That flips the usual dynamic where an employer has to prove ongoing harm before a court will freeze the situation, and an employee may find themselves blocked from a new job before the dispute is resolved on the merits.
Non-Solicitation Clauses Follow Different Rules
Non-solicitation agreements restrict a departing employee from pursuing former clients or poaching former coworkers rather than barring them from working in the industry altogether. They get evaluated under the same legitimate-business-interest framework but tend to draw less judicial pushback, since restricting contact with a defined list of clients someone personally serviced is easier to defend than a blanket prohibition on working in the field. Agencies, financial advisory firms, and other sales-driven businesses often get more practical value out of a well-drafted non-solicitation clause than an aggressive non-compete that invites a fight.
What Business Owners Should Actually Do
Reviewing existing agreements against the new framework is the first practical step, since a contract drafted before 2025 won't automatically pick up CHOICE Act protections just because the law changed. Employers who want the longer terms and the injunction advantage need new agreements, or amendments, that satisfy the notice and disclosure requirements from the start, and that means identifying which employees actually clear the compensation threshold before applying that language to them.
For employees, assuming a signed non-compete won't hold up is a risky bet in Florida. Courts here enforce these agreements regularly, and the 2025 changes make that even more true for higher earners. Reading the geographic scope and compensation threshold before signing avoids a far more expensive conversation later.
Building Agreements That Hold Up
Florida's restrictive covenant law rewards precision over aggression. A non-compete clause in Florida that's broader than necessary invites a court to modify it, and one that skips the CHOICE Act's procedural requirements loses the benefit of the new law without gaining anything in return. Whether you're structuring agreements for key employees, negotiating an exit, or facing a dispute over one already in place, the business and employment attorneys atBraslow Legal can help you draft anon-compete clause in Florida that fits your actual risk and holds up when it counts.
Quick answers
Are non-compete agreements enforceable in Florida?
Yes — Florida is among the most enforcement-friendly states in the country, and the CHOICE Act made qualifying agreements with higher earners stronger still.
Who counts as a covered employee under the CHOICE Act?
Generally, employees earning more than twice the annual mean wage of their Florida county — roughly $80,000 to $150,000 depending on location — who received the required notice, review period, and acknowledgments.
How long can a Florida non-compete last now?
Up to four years for covered employees under the CHOICE Act. Agreements outside that framework still follow the older reasonableness limits, where about two years is the usual outer bound.
NIL Deals for Florida Athletes: What Student and Amateur Athletes Need to Know Before Signing
The short version: NIL deals are legally binding contracts. In Florida, college athletes — and, within limits, high school athletes — can profit from their name, image, and likeness, but exclusivity, usage rights, and renewal clauses can follow you long after the deal ends. Have any NIL contract reviewed before you sign.
A high school quarterback in Tampa gets a direct message from a local car dealership offering free use of a truck in exchange for a few Instagram posts. A college volleyball player in Gainesville is asked to sign an "exclusive" apparel deal that runs through her senior year. A travel baseball prospect's parents are handed a contract from a supplement company that never mentions what happens if the product gets recalled. NIL deals have opened real money to athletes who never had access to it before, and the paperwork behind those opportunities is rarely as simple as it looks.
Since Florida passed one of the earliest state laws permitting college athletes to profit from their name, image, and likeness, the rules have kept shifting. High schools followed with their own frameworks. Brands moved fast to sign athletes at younger ages. What hasn't caught up nearly as quickly is athlete and family understanding of what these contracts actually say, and what they give away.
What an NIL Deal Actually Is
At its core, an NIL agreement lets a business pay an athlete to use their name, image, likeness, or personal brand for promotional purposes. That could mean a social media post, an appearance at a store opening, a signed jersey sold through a retailer, or a licensing arrangement where a company puts an athlete's likeness on a video game or trading card. The compensation might be cash, free product, or a mix of both.
The FHSAA now permits high school athletes in Florida to enter NIL deals under specific conditions, and Florida's college NIL statute, along with subsequent NCAA policy changes, opened the door for university athletes as well. Neither framework functions like a typical employment relationship. An athlete isn't an employee of the school or, usually, of the brand. That distinction matters because it shapes what protections exist and what recourse an athlete has if a deal goes wrong.
Where These Contracts Go Wrong
Most problems trace back to a handful of recurring issues, and they show up whether the athlete is seventeen or twenty-two.
Exclusivity clauses are the biggest one. A contract might quietly lock an athlete out of working with any competing brand in a category for the life of the agreement, sometimes well beyond the actual promotional work being done. An athlete who signs a two-year exclusive deal with one shoe brand for a modest flat fee has effectively closed the door on a better offer that might come along in year two.
Term length is another. Some deals auto-renew unless the athlete affirmatively cancels, which is easy to miss when a family is excited about the initial signing bonus and doesn't read past page one.
Then there's ownership of content. If a brand pays for a photo shoot or video, who owns the footage afterward, and can the company keep using it after the deal ends? Plenty of contracts are silent on this, which usually means the brand assumes broad rights it never explicitly negotiated for.
School and league compliance is its own layer entirely. Florida high schools and colleges both have rules about disclosure, conflicts with team sponsors, and what qualifies as an acceptable NIL activity versus what starts to look like impermissible recruiting inducement. An athlete who signs first and asks questions later can end up jeopardizing eligibility over a deal that seemed harmless at the time.
Who Actually Needs to Review the Contract
Parents of minors carry legal responsibility that many don't realize extends to contract review, not just permission-granting. In Florida, a minor's ability to disaffirm a contract creates real uncertainty for brands and real leverage for families, but that leverage only helps if someone understands it exists before signing rather than after a dispute.
College athletes face a different set of pressures. Agents and marketing representatives are now part of the landscape, and Florida law has specific requirements around who can represent a student-athlete and how those relationships must be disclosed to the school. An athlete who signs with an unregistered agent can lose eligibility over it.
What a Solid NIL Contract Actually Looks Like
A workable agreement spells out the scope of activities in specific terms rather than broad promotional language, sets a defined term with a clear end date, addresses what happens to content and images after the relationship ends, and states plainly whether the arrangement is exclusive and in what categories. It should also account for what happens if the athlete transfers schools, gets injured, or the brand itself gets sold or changes ownership.
None of this requires an athlete to distrust every opportunity that comes their way. It requires someone reading the fine print before the signature goes on the page.
Getting the Terms Right Before You Sign
NIL opportunities move fast, and the athletes who come out ahead aren't necessarily the ones who land the biggest offers. They're the ones who understood what they signed. Whether you're a parent reviewing your child's first deal or a college athlete weighing a multi-year licensing agreement, having someone look at the contract language before you commit protects the earning potential you're trying to build in the first place. The sports and entertainment attorneys atBraslow Legal work with Florida athletes and families to reviewNIL deals, spot the clauses that create long-term problems, and negotiate terms that actually reflect what the athlete is giving up and gaining.
Quick answers
Can high school athletes in Florida sign NIL deals?
Yes, within limits — deals generally can’t be tied to athletic performance or recruiting, and school marks are off limits. The rules keep evolving, so check current guidance before signing.
Do I need a lawyer before signing an NIL deal?
A contract review before signing costs far less than unwinding a bad deal later. Exclusivity, perpetual usage rights, and automatic renewals are where athletes get hurt most often.
What are the biggest red flags in an NIL contract?
Exclusivity that blocks future deals, rights that outlive the deal, automatic renewals, vague deliverables, and payment terms with no deadline.
What Is Public Domain? Understanding Trademark and Copyright
It's the body of creative work no longer locked behind copyright, free for anyone to use, build on, and profit from.
The short version: a public domain work has no copyright owner - you can copy, sell, and adapt it without permission. But trademark rights never expire the way copyright does, so a character can be free to copy under copyright law and still risky to use as branding. Before building a product around a public domain work, confirm which version actually entered the public domain and what trademarks still surround it.
Every January 1st, a fresh batch of creative works loses its copyright protection and becomes free for anyone to use. The early Mickey Mouse cartoon Steamboat Willie entered this space in 2024, setting off a wave of confusion about what people could actually do with it. That confusion captures the heart of a question Braslow Legal hears often: the public domain is real and powerful, but it doesn't work the way most people assume, especially once trademark enters the picture.
Understanding what falls into the public domain, and what stubbornly stays protected, saves creators and business owners from expensive mistakes. The line between free to use and legally risky is rarely as obvious as it looks.
What the Public Domain Actually Means
A work in the public domain belongs to no one and everyone. There's no owner to ask for permission, no royalty to pay, and no license to negotiate. You can copy it, adapt it, sell it, or build something new on top of it.
Works arrive there through a few routes. The most common is the simple passage of time, since copyright lasts for a limited term and expires. Some works enter because their creators deliberately dedicated them to the public. Others were never eligible for protection at all, like facts, basic ideas, and most works produced by the federal government.
For works published in the United States, anything from 1929 or earlier is now in the public domain. Newer works follow longer terms, generally the life of the author plus seventy years, or for corporate works, ninety-five years from publication. The rules shift depending on when something was created and published, which is why dating a work matters so much before you assume it's free.
Where Copyright and Trademark Diverge
Here's the trap that catches people. Copyright and trademark are different systems with different lifespans, and a work can be free under one while protected under the other.
Copyright protects creative expression and eventually expires. Trademark protects brand identifiers, the names, logos, and symbols that tell consumers who makes a product, and it can last indefinitely as long as the owner keeps using it in commerce. That difference is everything.
Take the Steamboat Willie example. The cartoon's copyright expired, so you can reproduce and adapt that specific film. But Disney still uses Mickey Mouse as a trademark, a symbol of the company itself. Slap that early Mickey on merchandise in a way that suggests Disney made it or endorsed it, and you've potentially stepped from safe copyright territory into trademark infringement. The character is simultaneously free and protected, just under different laws.
What You Can and Can't Assume
Public domain status invites a few persistent misconceptions worth clearing up:
Finding something online for free does not mean it's in the public domain, since most internet content is automatically copyrighted the moment it's created
A new edition, translation, or restoration of an old work can carry its own fresh copyright on the new material, even if the underlying work is free
Public domain in one country does not guarantee the same status elsewhere, because terms vary by nation
Using a public domain character commercially can still trigger trademark or right-of-publicity issues depending on how you present it
The safest approach is to verify a work's status rather than guess. Resources like the Copyright Office records and well-maintained public domain databases help, but borderline cases reward a careful look before you build a product around them.
Putting the Public Domain to Work
For creators and businesses, the public domain is a genuine asset. Classic literature, expired musical compositions, vintage imagery, and old films offer raw material you can adapt freely into new books, products, designs, and adaptations. Entire businesses run on republishing and reimagining public domain works.
The key is staying alert to the trademark overlay. You can publish your own edition of a long-expired novel, but you can't brand it in a way that confuses consumers about who's behind it. You can build on a public domain story, but you should avoid borrowing trademarked names or logos tied to a modern company's branded version. When the work involves a recognizable character or a brand with ongoing commercial use, the analysis gets more involved, and a misstep can turn a free resource into a legal headache.
The Bottom Line
So, what is public domain? It's the body of creative work no longer locked behind copyright, free for anyone to use, build on, and profit from. The catch is that trademark law runs on a separate track, meaning a work can be open under copyright while a brand element tied to it stays firmly protected. Sorting out which rules apply to a specific work, before you invest in it, is what separates a smart creative move from a costly one. If you're planning to build on public domain material and want certainty about where the boundaries lie, the intellectual property attorneys atBraslow Legal can help you use it confidently and avoid the traps that catch the unprepared.
Quick answers
Is everything old automatically public domain?
In the United States, works published roughly 95 or more years ago have generally entered the public domain, with a new batch arriving every January 1. Newer works follow different rules, so verify the specific work before using it.
Can I sell products using a public domain character?
Copyright may allow it, but trademark rights on the character as a brand can still block certain commercial uses - and only the specific early version is free. Later versions of the same character often remain protected.
Does giving credit make a use legal?
No. Attribution is good practice but has no legal effect - public domain works need no permission, and credited use of a protected work is still infringement.
How to Sell Fan Art Legally: A Guide for Artists
The problem is that originality of skill doesn't erase someone else's ownership of the underlying character.
The short version: most fan art is technically copyright infringement - the character’s owner controls derivative works, and selling fan art without a license is legally risky no matter how much you transform it. Some rights holders tolerate fan work, some license it, and some send takedowns. If you sell fan art, know whose characters you are using and how that company enforces its rights.
Fan art lives in a legal gray zone that trips up even experienced creators. An artist paints a beloved cartoon character, lists prints on Etsy, builds a following, and then receives a takedown notice or a cease and desist letter that arrives out of nowhere. The frustration is understandable, because the work is original in execution. The problem is that originality of skill doesn't erase someone else's ownership of the underlying character. Artists come to Braslow Legal regularly trying to understand where the line sits, and the honest answer is that selling fan art legally takes more planning than most people expect.
The good news is that there are legitimate paths to profit from fandom-inspired work without inviting a lawsuit. Knowing the rules ahead of time lets you build a business that survives its own success.
Why Most Fan Art Technically Infringes
Two areas of intellectual property law apply to fan art. Copyright protects the creative expression of a character, including its design, appearance, and personality. Trademark protects the names, logos, and brand identifiers a company uses to sell goods. When you draw a recognizable character and sell that drawing, you're reproducing copyrighted expression and often invoking a trademarked name, which is what gives rights holders grounds to object.
The reproduction doesn't have to be exact. Copyright covers derivative works, meaning new creations based on existing protected material. A wholly original pose, your own art style, and added background details still produce a derivative work if the character itself remains recognizable. That recognizability is precisely what makes the art sell, and it's also what creates the legal exposure.
People often point to fair use as a shield. It can apply, particularly when the work transforms the original through commentary, criticism, or parody. But fair use is a defense argued case by case, weighing the purpose of the use, how much was borrowed, and the effect on the market for the original. Selling straightforward prints of a character for decorative purposes rarely qualifies, because it competes with the merchandise the rights holder already sells.
The Legitimate Ways to Sell
Plenty of artists earn money from fan-inspired work without crossing the line. The approaches that hold up tend to fall into a handful of categories:
Licensing agreements, where you obtain written permission from the rights holder to produce and sell specific items, sometimes in exchange for royalties
Official fan art programs, which companies like some game studios and anime distributors run with published guidelines on what artists may sell and where
Transformative works that genuinely comment on or parody the source rather than simply reproducing it
Original characters inspired by a genre or aesthetic rather than copying any specific protected character
Conventions occupy a murky middle ground. Many events have tolerated artist alley sales for years, and some rights holders quietly ignore small-scale work. That tolerance is not permission, and it can evaporate the moment your sales grow large enough to notice. Building a business on unenforced tolerance means building on sand.
Reducing Your Risk
If you're going to work in this space, a few practices meaningfully lower your exposure. Read the fan content policies that major franchises publish, because companies like Nintendo, Disney, and others spell out what they will and won't permit. Some allow noncommercial sharing while forbidding sales entirely; others run formal channels you can apply to.
Keep your commercial use narrow and your volume modest if you lack a license. Selling a handful of original-interpretation pieces at a local show carries different practical risk than mass-producing merchandise on a print-on-demand storefront that scales worldwide. Avoid using the franchise's trademarked names and logos in your shop title, product listings, and marketing, since trademark claims often arrive faster than copyright ones and focus on how you advertise.
Most importantly, invest in your own original work alongside any fan pieces. Characters and worlds you create belong to you outright, generate no licensing risk, and build equity in a brand no one can send a takedown notice over.
When You Receive a Notice
A DMCA takedown removing your listing is a request to stop, not a judgment of guilt, though ignoring repeated notices can cost you a platform account. A cease and desist letter signals the rights holder is paying closer attention. Neither should be ignored, and neither should send you into panic. Some demands are valid; others overreach. Before you respond or assume the worst, understanding which category a claim falls into protects you from both unnecessary surrender and unnecessary risk.
Building a Business That Lasts
Learning how to sell fan art legally comes down to respecting that the characters you love belong to someone else, then finding the routes that let you create within those boundaries. Licensing, official programs, genuinely transformative work, and your own original creations all offer ways to earn without gambling your livelihood on a rights holder's patience. The artists who thrive long term treat the legal side as part of the craft rather than an afterthought. If you're unsure whether your work crosses a line, or you've received a notice and need to understand your options, the intellectual property attorneys at Braslow Legal can help you protect both your art and your income.
Quick answers
Is fan art legal if I don’t sell it?
Noncommercial fan art is still technically a derivative work, but enforcement against free fan works is rare. Selling raises the risk sharply.
Does fair use protect fan art?
Rarely. Fair use is a narrow, case-by-case defense, and selling recognizable characters for decorative purposes usually fails the test because it competes with the rights holder’s own merchandise.
How can I sell fan-inspired work safely?
Use official licensing or fan art programs where they exist, lean on genuinely transformative or parody work with caution, and build original characters you own outright. When revenue gets meaningful, have a lawyer review what you sell.
Branding Disputes: How to Protect Your Business and Resolve Conflicts
A branding dispute is any conflict over the words, logos, packaging, or overall identity a business uses to distinguish itself.
The short version: most branding disputes turn on two questions - who used the mark first in commerce, and whether customers are likely to be confused. If you receive a cease and desist, do not panic and do not fire back immediately; if someone is copying your brand, document everything before you act. Early legal review is almost always cheaper than a forced rebrand or litigation.
Most branding disputes don't start with a lawsuit. They start with a letter, a confused customer, or a founder discovering that another company three states over is selling under a name that looks suspiciously like theirs. By the time the matter feels urgent, options have often narrowed. The clients who come to Braslow Legal with branding disputes tend to fall into two camps: those defending a name they've spent years building, and those who just received a demand and aren't sure whether to fight or fold.
Knowing how these conflicts arise, and what actually resolves them, puts you in a far stronger position whether you're the one raising the issue or the one being accused.
What Counts as a Branding Dispute
A branding dispute is any conflict over the words, logos, packaging, or overall identity a business uses to distinguish itself. Trademark law sits at the center of most of these fights. The core question is usually whether one party's mark is likely to confuse consumers about the source of a product or service.
That confusion analysis is more nuanced than people expect. Courts weigh how similar the marks look and sound, how related the goods or services are, the strength of the original mark, the channels through which each business sells, and any evidence that real customers have actually been confused. Two companies can share an identical name without a problem if they operate in genuinely different markets, which is why a software firm and a landscaping company might both use the same word without ever colliding.
Disputes also surface over trade dress (the look and feel of packaging or a storefront), domain names, social media handles, and slogans that one business considers its own.
Where These Conflicts Come From
A surprising number of branding problems trace back to skipped homework. A founder picks a name they love, builds a website, prints business cards, and never runs a clearance search to see whether someone else already holds rights to it. Common origins include:
Two businesses independently adopting similar names, then growing into each other's territory
A company expanding into a new region or product line where another brand already operates
A former partner, franchisee, or contractor continuing to use a name after the relationship ends
Bad-faith actors registering domains or marks that mirror an established brand
The earlier you catch one of these, the cheaper it is to fix. A name conflict spotted before launch is an inconvenience. The same conflict discovered after five years of investment is a crisis.
Protecting Your Brand Before Trouble Starts
The strongest position in any branding dispute belongs to the party that did the groundwork. Federal registration with the U.S. Patent and Trademark Office gives you nationwide priority, a public record of your claim, and the ability to bring an infringement action in federal court. Common law rights exist the moment you use a mark in commerce, but they're limited to your actual geographic footprint and far harder to enforce.
A few practical steps make a real difference:
Run a thorough clearance search before committing to a name, covering federal and state registrations plus common law uses
Register your core marks rather than assuming use alone will protect you
Secure matching domains and social handles early
Use your marks consistently and keep records of when and where you first used them
Monitor for newcomers using confusingly similar marks, since rights can erode if you let infringement slide
Putting brand ownership in writing matters too. When you hire a designer to create a logo, the copyright in that design may belong to the designer unless your contract assigns it to you. The same applies to agency relationships and contractor work.
Resolving a Dispute Once It Surfaces
Litigation is rarely the first move and often not the last either. Most branding disputes resolve through channels that cost far less than a courtroom.
A cease and desist letter opens the conversation, putting the other party on notice and frequently prompting a negotiated fix. From there, settlement often takes the form of a coexistence agreement, where both businesses agree to limits on how, where, or in what categories they'll use their respective marks. These arrangements let two parties move forward without either having to abandon its identity entirely.
When a registered mark is involved, proceedings before the Trademark Trial and Appeal Board can resolve oppositions and cancellations without full federal litigation. Mediation is another route that keeps control in the parties' hands rather than a judge's.
If you're on the receiving end of a demand, resist the urge to either panic or ignore it. Some claims are solid; others are overreaching attempts to scare off legitimate competition. Sorting out which is which, before you respond, shapes everything that follows.
Moving Forward With Confidence
Branding disputes reward preparation and punish delay. The businesses that weather them best are the ones that registered early, watched the landscape, and documented their rights, so that when a conflict arrives they're negotiating from strength rather than scrambling. Whether you're protecting a name you've built or responding to a claim against you, the path forward is clearer with experienced counsel reading the situation. The trademark and business attorneys atBraslow Legal can help you assess your rights, weigh your options, and resolve the matter before it drains your time and resources.
Quick answers
What should I do if I get a cease and desist about my business name?
Do not panic and do not respond immediately. Some claims are solid; others are overreach designed to scare off legitimate competition. Have an attorney assess the claim’s strength before you reply - your response shapes everything that follows.
Who wins a trademark dispute - the first to use the name or the first to register it?
In the United States, rights generally flow from first use in commerce, but a federal registration adds powerful nationwide advantages. The answers can point to different parties, which is exactly why these disputes need careful analysis.
Can two businesses use the same name?
Sometimes - if they operate in unrelated industries or different markets where customers are unlikely to be confused. Coexistence agreements formalize those boundaries so both sides can move forward.
Are Social Media Posts Copyrighted? What You Need to Know
The protection covers the creative expression, not the underlying idea.
The short version: yes - your original photos, videos, and written posts are copyrighted the moment you create them, even on social media. Posting publicly does not put your content in the public domain; it gives the platform a license, not the public. And reposting someone else’s content without permission can be infringement, even with credit.
The short answer is yes. The moment you write a caption, snap a photo, or record a video and post it, copyright protection attaches automatically. You don't need to register anything or add a copyright symbol for the law to recognize you as the owner. This surprises a lot of people, and it's exactly the kind of question the team at Braslow Legal fields from creators, brands, and business owners who post content every day without thinking twice about who actually owns it.
Understanding how copyright works online matters more than it used to. A single viral post can carry real commercial value, and disputes over reposting, screenshots, and reused content have become common enough that they reach courtrooms.
What Copyright Actually Protects on Social Media
Copyright covers original works of authorship fixed in a tangible medium. On a platform, that means your photos, illustrations, written posts of meaningful length, videos, and audio recordings. The protection covers the creative expression, not the underlying idea. You can copyright a specific photo of a sunset over Tampa Bay, but you can't stop anyone else from photographing the same view.
Some content falls short of the threshold. A two-word caption or a common phrase generally lacks the originality copyright requires. A thoughtfully written paragraph, a designed graphic, or a produced video clearly qualifies. The dividing line tends to be whether the work reflects a minimal degree of creative choice.
Facts and short slogans sit outside copyright protection, though slogans may be eligible for trademark protection instead, which is a separate area of law worth knowing if your brand has a tagline it relies on.
You Own It, But the Platform Has a License
Here's where people get tripped up. When you accept a platform's terms of service, you grant that company a broad license to use your content. Instagram, TikTok, X, and the others all include language giving them a worldwide, royalty-free license to host, display, distribute, and sometimes sublicense what you post.
That license does not transfer ownership. You still hold the copyright. What you've done is give the platform permission to operate normally, showing your post to followers, including it in feeds, and letting others share it through the platform's built-in tools. The license usually ends or narrows once you delete the content, though copies others have already shared may persist.
The practical lesson: read the terms before you build a business on someone else's platform, and keep original files of anything valuable so you can prove authorship and use it elsewhere.
Reposting, Screenshots, and the Reality of Enforcement
Sharing someone else's post using the platform's native repost or retweet function is generally fine, because the terms of service contemplate exactly that. Saving a photo and re-uploading it as your own, or pulling an image into a marketing campaign, is a different matter. That's reproduction, and it can constitute infringement.
This comes up constantly in a few situations:
A brand reposts a customer's photo without permission and treats it as advertising
Someone screenshots an artist's work and sells it on merchandise
A competitor lifts written content or product photography wholesale
Fair use sometimes applies, particularly for commentary, criticism, news reporting, or parody. It is a defense decided case by case, weighing the purpose of the use, the nature of the work, how much was taken, and the effect on the market for the original. Relying on fair use without understanding those factors is risky, and the outcome is rarely as predictable as people assume.
How Creators and Businesses Protect Themselves
Registration with the U.S. Copyright Office is optional but powerful. Your copyright exists without it, yet registration is a prerequisite to filing an infringement lawsuit, and registering before infringement occurs (or within three months of publication) opens the door to statutory damages and attorney's fees. That changes the economics of enforcement dramatically.
A few habits go a long way. Keep dated original files. Watermark high-value images where it makes sense. Spell out ownership in contracts when you hire photographers, designers, or contractors, because without a written work-for-hire or assignment, the creator may retain the copyright even though you paid for the work. When you want to use someone else's content, ask for written permission rather than assuming a credit line is enough.
If your work is being used without authorization, platforms offer DMCA takedown processes that can remove infringing material quickly. For ongoing or commercial misuse, a cease and desist letter or formal claim may be warranted.
The Bottom Line
So, are social media posts copyrighted? Yes, your original posts belong to you from the moment you create them, even as the platform holds a license to display them and others can share them through normal features. The friction starts when content gets copied, repurposed, or monetized without consent. Whether you're protecting your own work or making sure your brand isn't borrowing someone else's, getting the details right protects both your rights and your reputation. If you have questions about ownership, licensing, or an infringement issue, the intellectual property attorneys atBraslow Legal can help you sort it out before it becomes a costly problem.
Quick answers
Can I repost someone’s photo if I give credit?
Credit does not replace permission - reposting a protected photo without permission can still be infringement. Ask first, or use the platform’s built-in share tools.
Does the platform own my posts?
No. You keep the copyright. The platform’s terms of service give it a broad license to display and distribute what you post, and that license usually ends or narrows when you delete the content.
What should I do if someone steals my content?
Document the copying, then use the platform’s DMCA takedown process. For ongoing or commercial misuse, registration with the Copyright Office strengthens your options, and a cease and desist letter or formal claim may be warranted.
How to Register Your Best Content with the Copyright Office: A Braslow Legal Guide for Florida Creators
Copyright is exclusively federal, so registration happens through the U.S. Copyright Office regardless of where you live.
The short version: copyright is automatic, but enforcement is not - you generally cannot sue for infringement until the Copyright Office has acted on a registration, and registering before infringement (or within three months of publication) unlocks statutory damages and attorney’s fees. Register your most valuable work on a regular schedule rather than waiting until someone copies it.
Copyright exists the moment you create something original and fix it in a tangible form. That part is automatic. What is not automatic, and what most creators learn the hard way, is the difference between owning a copyright and being able to enforce it. At Braslow Legal, Florida photographers, writers, course creators, agency owners, and influencers regularly ask the same question after their work shows up somewhere it should not be: do I need to have registered this to do anything about it? The short answer is yes, if you want the law on your side.
Registration is the step that turns a copyright from a claim into a tool.
What Registration Actually Gets You
The Copyright Act gives registered works a different set of remedies than unregistered ones. Under Section 411 of Title 17 of the U.S. Code, you generally cannot file a copyright infringement lawsuit in federal court until the Copyright Office has acted on your application. The Supreme Court confirmed this rule in Fourth Estate Public Benefit Corp. v. Wall-Street.com (2019), holding that registration must be complete, not just filed, before suit.
Timing also controls what you can recover. If the work is registered before the infringement happens, or within three months of first publication, the law allows you to seek statutory damages and attorney's fees. Without timely registration, you are limited to actual damages and the infringer's profits, which are often hard to prove and rarely worth the cost of a lawsuit.
That difference is the entire game. Statutory damages can run up to 150,000 dollars per work for willful infringement. Attorney's fees can make a case economically viable. Neither is available if registration came too late.
What Counts as Your Best Content
Most creators produce more material than is practical to register one piece at a time. The goal is to identify the works carrying the most commercial value and the highest risk of being copied.
Examples that usually justify individual registration:
Photography and video shoots tied to product launches or campaigns
Signature blog posts, ebooks, lead magnets, and white papers
Online courses, paid newsletters, and membership content
Music tracks, scripts, and long-form video projects
Source code and original software documentation
The honest test is whether you would feel the loss if a competitor copied it. If the answer is yes, that work belongs in a registration plan.
Group Registration: The Underused Tool
The Copyright Office offers several group registration options that let creators register many works in a single application for a single fee. For most social media and content businesses, this is where the real value is.
Group registration is available for:
Photographs, with up to 750 photos per application
Short online literary works such as blog posts, with up to 50 works per application
Serials and newsletters issued at set intervals
Unpublished works of the same type, with up to 10 works per application
A Florida photographer who shoots three hundred images a month is not going to register each one. A quarterly group registration covering an entire shoot library is realistic and keeps the timing window for statutory damages open.
How the Filing Actually Works
Registration is handled through the Copyright Office's online portal at copyright.gov, using the eCO system. The process has three parts: completing the application, paying the filing fee, and submitting a copy of the work as a deposit. Fees range from around 45 dollars for a single work by a single author to higher amounts for standard and group applications.
Processing times vary. Standard online applications often take several months. The Office offers special handling for an additional fee when litigation is imminent, which can compress that timeline significantly.
The application asks who created the work, when it was created, whether it has been published, and who currently owns the copyright. Accuracy matters. A registration certificate issued with material errors can be challenged later by an infringer arguing that the registration is invalid.
Florida-Specific Considerations
Copyright is exclusively federal, so registration happens through the U.S. Copyright Office regardless of where you live. Florida law enters the picture in two ways that matter for enforcement.
Florida is home to the U.S. District Court for the Southern, Middle, and Northern Districts, which is where most infringement suits by Florida creators are filed. Those courts apply Eleventh Circuit precedent on damages, fair use, and willfulness, and they have a substantial body of case law on online infringement. Florida law also governs contract questions tied to ownership, work-for-hire clauses, and assignments, which often surface in registration disputes when more than one person claims to be the author.
A registration filed in the wrong name, or filed by a business that does not actually own the work under a Florida agreement, can collapse a case before it starts.
How Braslow Legal Approaches Registration Strategy
Registration is not a paperwork exercise. The team atBraslow Legal helps Florida creators and businesses build registration calendars that protect the work most likely to be infringed, file group applications when they save money without losing coverage, and structure ownership records so the certificate holds up if it ever gets tested. Registration paired with clear assignment paperwork is what makes a copyright actually defensible.
Your best content is an asset. Treating it like one starts with a registration plan, not a regret after the fact.
Quick answers
Do I need to register my copyright to sue someone?
Generally yes. Under Section 411, you cannot file a federal infringement suit until the Copyright Office has acted on your registration - and late registration forfeits statutory damages and attorney’s fees for earlier infringement.
How much does copyright registration cost?
Fees start around $45 for a single work by a single author, with higher fees for standard and group applications. Group registration can cover an entire batch of photos or posts in one filing.
When should I register?
Before infringement happens - or within three months of first publication. A regular registration calendar for your most valuable work keeps you inside that window without registering everything you create.